CIM Certificate in Professional & Digital Marketing (PLA)

What is CIM?

For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk

Who is this course for?

The Level 4 CIM qualifications have been developed for learners who wish to establish the knowledge, skills and understanding to be able to perform within the position of a ‘Marketing Executive’ and to carry out an essential and successful professional marketing role within the workplace.

What will you learn?

Marketing Impact

This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Responsible Marketing*

This module looks at responsible marketing as a growing imperative as societal and environmental challenges grow. There is growing scrutiny on brands' behaviour regarding diversity, inclusion, and sustainability, leading to more discerning consumer choices. Marketing faces a growing need to understand and ensure socially responsible practices, prioritise transparency and honesty to build trust and be more considerate in relation to their messaging, channels and tactics.

Planning Integrated Campaigns*

This module is designed to help develop an understanding of the rapidly changing marketing landscape. Candidates will learn about the core concepts of marketing and explore digital innovation. Candidates will gain an understanding of how content plays a crucial role in the customer lifecycle and how audiences interact with both digital and traditional media. Finally, this module will teach candidates how to create integrated marketing campaigns across various channels, online and offline, and how to measure their effectiveness.

Content Marketing*

This module looks at content marketing and its crucial role in delivering effective digital marketing campaigns. This module provides the knowledge and skills to successfully create content to support marketing goals. You will learn how different content formats can be used within campaigns to support the customer journey as well as the impact developing technology can have on content production. You will gain the skills to produce a suitable content plan to support organisational initiatives.

Social Media Marketing*

This module provides the knowledge and skills to develop and implement successful social media marketing activities. You will learn how to apply a range of social media channels and to produce suitable content to enhance an organisation’s digital activities. You will gain the skills to produce an effective social media plan and measure its outcomes.

Martech*

This module focuses on marketing technology, or ‘Martech’, which is now essential to facilitate and execute marketing activities. It will provide knowledge on the importance and application of ‘Martech’ including Artificial Intelligence within organisations. You will learn how ‘Martech’ can be used across the customer journey to support paid campaigns, and social media activities to nurture long-term relationships. You will gain the skills to successfully analyse web analytics outputs and make suitable recommendations for the future. You will gain the skills to successfully analyse web analytics output

Search Engine Optimisation*

This module focuses on the importance of search engine marketing for organisations as part of their digital marketing activities. You will learn the key success factors for Search Engine optimisation as well as how to create effective paid search campaigns to achieve marketing goals.

* To ensure flexibility to suit your learning needs, there are two pathways to choose from for unit choices within this qualification. Therefore, you will not have to complete all of these units to successfully achieve the qualification. 

How do you learn?

This course takes place over 12 months, there will be 4 x online workshops per unit, study sessions, personal tutor learning support and 3 hours of independent study learning per week. 

How will you be assessed?

On-demand online multiple choice tests.

• The College welcomes contact with parents/guardians of students who are under 18.
• Additional support is available for students with learning difficulties and disabilities.
• Cardiff and Vale College is committed to inclusion and values diversity. We are determined to promote equality of opportunity and to treat everyone fairly and with respect.
• Cardiff and Vale College reserves the right to make changes to this course without prior notice.
• Course fees are subject to change. Your fee will be confirmed prior to enrolment.
• All courses are accurate at the time of upload or print.
• Courses can only run if there are sufficient numbers.
• Please note, if you choose three or more course choices, then you may be referred for a careers appointment first. This does not apply to A Level or GCSE choices.