CIM - Certificate in Professional Marketing (PLA)

The CIM Level 4 Certificate in Professional & Digital Marketing has been calculated as carrying 50 credits, which equates to approximately 500 hours of Total Qualification Time (TQT) and 400 Guided Learning Hours (GLH).

To gain the Certificate you will need to complete four modules:    

Key Module: Marketing Impact

This module delves into the crucial role of marketing within an organisation. It covers essential concepts such as the marketing environment, digital-age consumer behaviour, market research, and planning processes. 

Planning Integrated Campaigns 

This module covers how an organisation develops integrated campaigns from a content and behavioural aspects to ensure the development of customer centric communications and how they can be measured.

Responsible Marketing

Responsible marketing is growing in importance as the challenge to balance the environment with society develops. There is growing scrutiny on brands' behaviour regarding diversity, inclusion, and sustainability, leading to more discerning consumer choices. 

MarTech

Marketing Technology, or MarTech, is now essential to facilitate and execute marketing activities. This module develops knowledge on the importance and application of MarTech including Artificial Intelligence (AI) within organisations. 

CIM Level 3 Introductory Certificate in Marketing. Any relevant Level 3 qualification. Any UK degree or international equivalent. International Baccalaureate (equivalent to NQF Level 3 and above). Professional practice (suggested one year in a market

The Chartered Institute of Marketing (CIM) stands as the world's largest and most prestigious professional marketing organisation. Recognized and respected internationally, CIM offers marketing and digital marketing qualifications designed to equip marketers with the essential knowledge and skills needed to excel in their careers.

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