This course explores how artificial intelligence can be applied within modern marketing practice, equipping you with both strategic understanding and practical skills. You will study key AI concepts such as machine learning, natural language processing and data-driven decision making, alongside how data is collected, managed and used to inform marketing activity.

You will examine the benefits of AI, including automation, personalisation and enhanced customer experience, as well as the challenges, such as ethical considerations, data privacy, bias and governance. Teaching is delivered through tutor-led sessions, case studies and practical activities, allowing you to apply learning to real-world scenarios.

Assessment is via an onscreen multiple-choice exam, designed to reflect industry-relevant knowledge and understanding.

Students will benefit from access to modern, digitally equipped classrooms at the City Centre Campus, including high-spec PCs, collaborative learning spaces.

Learners are required to join CIM membership £65 per year to access CIM study materials.

Administration Fee: £45.00

Course Fee: £500.00

Discounted Course Fee (with Bursary): £250.00

• The College welcomes contact with parents/guardians of students who are under 18.
• Additional support is available for students with learning difficulties and disabilities.
• Cardiff and Vale College is committed to inclusion and values diversity. We are determined to promote equality of opportunity and to treat everyone fairly and with respect.
• Cardiff and Vale College reserves the right to make changes to this course without prior notice.
• Course fees are subject to change. Your fee will be confirmed prior to enrolment.
• All courses are accurate at the time of upload or print.
• Courses can only run if there are sufficient numbers.
• Please note, if you choose three or more course choices, then you may be referred for a careers appointment first. This does not apply to A Level or GCSE choices.