CIM Marketing Diploma - Marketing and Digital Strategy

About this course

The Diploma in Professional Marketing comprises of three modules, each a stand-alone unit, this is the perfect course for those students keen to further develop their knowledge and understanding of marketing within the professional environment. This is a high-level professional qualification aimed at practising marketing professionals. Each module is approximately 12 weeks. Classes are every Tuesday evening between the hours of 5:45pm - 8:45pm.

This module will enable you to take both a traditional and digital strategies approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve a competitive advantage.

This module is part of the CIM diploma, in order to gain the diploma you will need to complete all 3 modules.

What you will study

The module comprises of three units of two learning outcomes.

Unit 1 – Situation Analysis
• Understand how to analyse an organisation’s current and future internal and external environment.
• Interpret relevant information and insights to recommend and inform strategic decision making.

Unit 2 – Planning
• Develop the marketing objectives and strategy to deliver organisational objectives.
• Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives.

Unit 3 – Implementation and Control
• Define the resources required to deliver the strategic marketing plan.
• Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement.

Course fee per year

Part-time enrolment fee: £30.00

Course Fee: £420.00

Entry requirements

CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing (syllabus 2014). Any relevant Level 4 qualification Foundation Degree in Business with Marketing Bachelor's or Master's Degree from a recognised university.

Important points

The College welcomes contact with parents/guardians of students who are under 18.
Additional support is available for students with learning difficulties and disabilities.
Cardiff and Vale College is committed to inclusion and values diversity. We are determined to promote equality of opportunity and to treat everyone fairly and with respect.
Cardiff and Vale College reserves the right to make changes to this course without prior notice.
Course fees are subject to change. Your fee will be confirmed prior to enrolment.
All courses are accurate at the time of upload or print.
Courses can only run if there are sufficient numbers.
Please note, if you choose three or more course choices, then you may be referred for a careers appointment first. This does not apply to A Level or GCSE choices.

Key information

Start date

10 January 2023

End date

18 April 2023

Time of day

Night Time

Part Time

3 hours per week

Location

City Centre Campus, Cardiff

Maps & directions

£: This course is free for unemployed adults or adults in receipt of specific benefits. If eligible, you do not pay the 'Course fee' listed under 'Course fee per year'. A registration fee of £10-30 may be charged. Any professional registration fee / exam fee / other fee listed will need to be paid for. Financial support for these costs may be available. To find our more go to www.cavc.ac.uk/PartTimeFunding

Course code

BSCC6E50

L6

Qualification

CIM Strategic & Digital Marketing

After completing this course you can go on to complete the full 2-year Extended Diploma. Many students progress onto courses at university, others go directly into employment. CAVC offers a HNC in Sport Coaching which if competed successfully leads on to a top up at Cardiff Metropolitan University to complete the full degree course.