CIM Marketing Certificate - Applied Marketing (PLA)

L4 Level 4
Part Time
12 September 2022 — 5 December 2022
City Centre Campus, Cardiff
PLA: This course is free for employed adults eligible for a Personal Learning Account (PLA). To see if you could be eligible for a PLA go to www.cavc.ac.uk/PartTimeFunding - For a full list of PLA courses go to www.cavc.ac.uk/PLA

About this course

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.  You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process.  This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

You will also be required to pay a yearly membership fee of £65 directly to CIM.  

This module is part of the CIM diploma, in order to gain the diploma you will need to complete all 3 modules.

This FREE course is only available to adults that are eligible for a Personal Learning Account (PLA). Personal Learning Accounts, funded by the Welsh Government, are available to employed adults living in Wales that wish to develop skills to progress or change career. 

Find out if you're eligible today.

What you will study

Unit 1 – The Marketing Concept

  • Understanding the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts

Unit 2 – Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information 

Unit 3 - Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals

Entry requirements

CIM Level 3 Introductory Certificate in Marketing. Any relevant Level 3 qualification. Any UK degree or international equivalent. Completion of the CIM Diagnostic test. Result needed before enrolment.

Important points

  • The College welcomes contact with parents/guardians of students who are under 18.
  • Additional support is available for students with learning difficulties and disabilities.
  • Cardiff and Vale College is committed to inclusion and values diversity. We are determined to promote equality of opportunity and to treat everyone fairly and with respect.
  • Cardiff and Vale College reserves the right to make changes to this course without prior notice.
  • Course fees are subject to change. Your fee will be confirmed prior to enrolment.
  • All courses are accurate at the time of upload or print.
  • Courses can only run if there are sufficient numbers.
  • Please note, if you choose three or more course choices, then you may be referred for a careers appointment first. This does not apply to A Level or GCSE choices.
Key information

Start date

12 September 2022

End date

5 December 2022

Time of day

Night Time

Part Time

3 hours per week

Location

City Centre Campus, Cardiff
Maps & directions
PLA: This course is free for employed adults eligible for a Personal Learning Account (PLA). To see if you could be eligible for a PLA go to www.cavc.ac.uk/PartTimeFunding - For a full list of PLA courses go to www.cavc.ac.uk/PLA

Course code

BSCC4E50
L4

Qualification

CIM Applied Marketing

Career prospects & further study

On completion of this course you can progress on to the CIM level 6 course at CAVC.

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Locations

City Centre Campus, Cardiff
City Centre Campus, Cardiff

City Centre Campus,

Dumballs Road,

Cardiff,

CF10 5FE