Our News

10 February 2012

Love is sweet for Visual Merchandising students

Students on the Level 2 Certificate in Retail Knowledge course at Cardiff and Vale College, which formed from the merger of Barry College and Coleg Glan Hafren in August last year, have worked with a local sweet shop to create a Valentine’s Day window display.

The students have been studying visual merchandising as a topic on their course for the last six weeks and this partnership with Prices Sweet Shop, which is located in High Street Arcade, Cardiff, will help the students gain their retail qualification. Working in co-operation with a local small business has allowed the students to gain valuable experience on visual merchandising and the role that it has in attracting and engaging customers to make a purchase.

The nine retail students presented their ideas for the window display to the co-owners of Prices Sweet Shop, Deina and Steve Price. Once the design had been agreed, the students dressed the window with their own hand-made display materials and perennial sweet favourites such as love hearts and cherry lips, available to buy in the shop.

Mary Ann Hale, Visual Merchandising lecturer on the Level 2 Certificate in Retail Knowledge and owner of High Street Arcade shop Bejewelled said: “It’s really good for the students to get experience in a real shop and it’s hugely important for them to be involved in real life situations. This has been brilliant for the students. It’s part of them understanding visual merchandising for the retail business and has allowed them to learn firsthand the concepts of visual merchandising.” 

Cardiff and Vale College is the closest college to 21 year old Matthew Moyle that offers the Level 2 Certificate in Retail Knowledge. Previously unemployed, Matthew from Newport left school without any GCSEs but went on to gain his BTEC First Diplomas in Business and Science. 

He then decided to pursue his ambition of working in the retail industry and came to Cardiff and Vale College to gain a retail qualification and an understanding of how the retail sector works. Matthew said: “I would recommend this course to any young person who would like to get into retail. I’m really enjoying it because I get to gain work experience with Morrisons and House of Fraser as well as learn about the retail sector and selling process. The visual merchandising project with Prices Sweet Shop has added to my experience.”  

Deina Price co-owns Prices Sweet Shop with her husband Steve. They have been based in High Street Arcade for sixteen months selling retro, traditional and nostalgic sweets. Deina said: “I hope this experience will prove invaluable for the students. It’s a real experience and a real display that they have created for our business. They’ve done a great job.”

The display will stay in Prices Sweet Shop until Valentine’s Day.