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7 June 2013

Cardiff and Vale College students stub out the competition in anti-smoking film making contest

Graphic Design students from Cardiff and Vale College have swept the board in a national competition to produce anti-smoking short films for young people.

Each of the first year Extended Diploma in Graphic Design students who entered the contest won a prize in the Cut Films Awards Wales 2013, which was open to young people across the UK.

The competition was organised by Cut Films and The Filter, a smoking advice and information service for young people established by Ash Cymru. Entrants had to produce a two-minute short film aimed at the youth market that would discourage people from smoking.

The students, all based at the College’s Colcot Road site in Barry, won VIP golden tickets to the Wakestock Festival and to Beach Break Live, which will give them open access to the entire festivals. They also won a digital camera each, a film-making workshop with Cut Films and £100 in cash.

Jac Harries, Mike Harvey and Travis Parker won the Public Vote for Under 18s with their film, Now or Later – an animation that juxtaposes a man smoking with a man holding a gun to his head.

Jac, 17 and from Barry said: I couldn't believe we won. We worked really hard as a team to produce a hard hitting film that would appeal to young people.

“I was proud to see our film shown at the awards evening so that everyone could watch it. We are all looking forward to going to the festival and using our new cameras now.”

CAVC students James Maharg, Sami Shah and Cameron Millwater - won the Public Vote Award for Over 18s with their film. The Fag Ninja features the eponymous black-clad hero training to sinister music before switching to the Benny Hill theme with the ninja running around the streets stealing peoples’ cigarettes from their mouths.

James Maharg, 18 and from Cardiff, said: “We are so happy our film won – it was great to see everyone watching it and enjoying it. The Fag Ninja may return next year!”

Daniel Hunt and Kieren McCarthy came runner up with their video Killer Cocktail, a stark appraisal of the ingredients in cigarettes. Ieuen Jones and Philip Nash were also runners up with their video The Heart Attack, an animation of a heart beating 

someone up for damaging by smoking. Both film making teams won Amazon vouchers.

The Filter has been working closely with Course Tutor and Graphic Design Lecturer Lauren Davies. Art & Design Lecturer Blaise Perrins-Davies was also involved in the project.

“Blaise and I are immensely proud of all of the boys,” Lauren said. “They all worked extremely hard and their final films are a credit to them, our Department and the College. It has been a really successful live project and the students have gained so much from the experience.”

Social Media and Web Manager for ASH Wales Sophie Paterson said: “The students’ films were brilliant. The standards were really high – there were 49 entries from all over Wales so for the boys from Barry to win so many awards just goes to show how well they have done.

“The College staff have been excellent as well; their enthusiasm and the way they got people on board was a real credit to them. We were really impressed not just by the quality of the boys’ work but also by the sheer amount of statistics that they used – they had really done their homework.”

The films were judged by journalist Mariclare Carey-Jones, Carla Mahoney, BMA Cymru, Emma Wrafter from The Deborah Hutton Campaign, Julia McWatt, Media Wales Health Correspondent, Amy Morris from Winding Snake Productions and Marc George, ASH Wales youth ambassador. The awards were presented by Will Best of T4 at a viewing ceremony at the Ebbw Vale Institute.

The films:

Now or Later: http://competition.cutfilms.org/Video/View/9040d4a0-3848-4156-b2ee-a6c0ad4c88d1

The Fag Ninja: http://competition.cutfilms.org/Video/View/4320c1c6-0825-43b8-b671-d016fa62d82d

Killer Cocktail: http://competition.cutfilms.org/Video/View/5f2addbf-7e63-45e4-8bec-87fad129111a

Heart Attack: http://competition.cutfilms.org/Video/View/64073a4e-c9b3-48e6-b232-7ceb20c46ab1